Many years ago I was in a professional association with two older, more experienced men. We had been friends for many years and found it mutually beneficial to help one another. One day, one associate sought our help on a complex matter. As soon as the issue had been explained, the first thing the other associate said was, “What’s in it for me?” When his old friend responded so selfishly, I saw the look of pain and disappointment on the face of the one who had invited our help. The relationship between the two was never quite the same after that. Our self-serving friend did not prosper, as his selfishness soon eclipsed his considerable gifts, talents, and qualities. Unfortunately, one of the curses of the world today is encapsulated in this selfish response, “What’s in it for me?” – James E. Faust, “What’s in It for Me?” Ensign (CR) November 2002